![]() ![]() The designer works with a local community of women in India who share similar ideals and common traditions of passing down heirlooms. ![]() And if the name of the brand sounds culturally rooted in the Hindi word for sisterhood, it’s because her inspiration is grounded in Jaipur, where she came to study textile trade and block printing. Duarte tears down bedspreads and table covers to build her intricately embroidered and reinvented collections that recently showed at London Fashion Week. Stefano Funari, founder of “I Was A Sari” I Was A SariĬapturing fashion’s new zeitgeist of an upcycled fashion generation, Joana Duarte’s Portugal-based label’s crocheted and embroidered resort wear is bridging the gap, one bedspread at a time.Ĭan old curtains make up the closet of the cool and conscious? For Portugal-based Joana Duarte, the designer behind upcycled label Béhen, it’s a matter of splicing the old and patching it with the new. We are mindful not to waste, and the leftover sari is donated to Goonj, an NGO that creates sanitary pads and toys from it. Some saris look great as a PJ but might not look so great as a scarf, while others are a perfect shoe. You have to best utilise the different parts of the sari so that no part is wasted. “The material guides your creative process” These clothes are sold every day at Chor Bazaar and we source the saris from there. Some simply wash and sell them, while others wash and alter the clothes before they sell them. The Wagri community barters clothes and goes from door to door exchanging clothes with kitchenware. “Upcycling is an intrinsic part of Indian culture” I was convinced that these saris could be transformed into something beautiful, that their life-cycle shouldn’t end there. I saw bundles and bundles of saris together and found them beautiful in their myriad colours and prints. The idea for I Was A Sari came when I was visiting Chor Bazaar for a project and encountered a shop full of second-hand saris. I left my corporate job in Switzerland and came to India almost a decade ago, and started working with an NGO aimed at supporting children. “Saris can be transformed into something beautiful” Its founder Stefano Funari tells us more. Handpicking saris of all weaves and varieties, this refashion label, which calls Gucci one of its partners, upcycles tatters to turn them into new sartorial tales. Two women who wear vintage, three labels bringing new life to old clothes, and five Instagram shops show us how clothes can live a second life. Luxury brands like Gucci and Burberry warmed up to resale, Poshmark entered India and Depop tied up with Etsy, illustrating a second-hand luxury market that is growing at a rate that is faster than the luxury industry’s overall growth. With the rise of ‘Nowstalgia’, thrifting became a new pandemic habit. The world already has enough clothes to dress everyone on this planet for two decades, but conditions are finally ripe for a love affair with all things old. ![]()
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